Companies can use a variety of platforms to distribute their content including social media, email and blogs. However, there are times where a certain method is seen as the best way to put out content and keep the consumers happy. Making content accessible the way consumers want it is a way to retain those consumers and adopt a loyal fanbase.

Companies are always looking for new and better ways to do so. Here, 11 Forbes Communications Council members share what they deem as the best way to distribute content and why.

Forbes Communications Council members share tips on how to distribute content.

1. Think Of The Consumer's Preference

The best way to distribute content is to start with the consumer's preference—not the content. As AI improves, companies and media outlets are using data and communication provided by consumers to choose the best channel for communication. Pushing content pushes consumers away. - Rob Wyse, Robert Wyse

To have a successful distribution, we need to research the audience, create multiple audience segments, develop a content strategy for each audience and choose the right platform where they are active most. My favorite channel is video marketing via YouTube or social media to distribute content. Based on the data, video content has the highest impact on achieving business goals. - Yasaman Javadi

3. Team Up With Media Outlets

As a former journalist, earned content through respectable media outlets does much of the heavy lifting to reach target customers. Done right, customers are not bothered to vet the credibility of brand claims. Once the editorial channel is populated, the licensing and distribution is fair game for other channels. This approach is low cost, high impact but requires time and a solid hook. - Cheryl Goodman, Technology

4. Make Content Across All Platforms

Making content available across many formats and platforms is key to a distribution strategy. Consumers can begin their journey with short form content to build awareness, while long form content drives deeper engagement over time. Overall, all formats have a mutually beneficial role to play by providing content viewers with various options depending on their preferred consumption choices. - Victor Potrel, TheSoul Publishing

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5. Find Out Where Consumers Get Content

Everything starts with your audience and figuring out where they consume content. Then, when you know the content platforms they are engaging with, you can design your content effectively by using those platform strengths while still effectively communicating the content you want your target consumers to consume. - Mark Sutherland, Missouri Partnership

Nothing beats an excellent opt-in newsletter for content distribution. It allows people to get fresh content that they can read, listen to or watch on their own time. It allows the brand to add commentary, outside sources, recommended articles, humor and insights in a snackable size that's easy to consume and share. - Leslie Poston, Austin Data Labs

Starting with a podcast is a great way to reach customers because a long form audio or video conversation is easy to repurpose into blogs, video micro clips, social media graphics, email content and more. Plus, podcast guests offer co-promotional opportunities that reach consumers outside your network as well. Podcasts may take longer to build up and establish than other content, but it's worth it. - Robert Neely, Lima One Capital

Different distribution channels and different content styles will appeal to different consumer target groups. Smart brands are creating highly personalized, visual and relevant content across multiple channels to engage with consumers at the right time, wherever they appreciate being contacted. Depending on the target group this may be direct mail, social media, WhatsApp or others. - Rafael Schwarz, TERRITORY Influence (a Bertelsmann group company)

Of all of the tools in your marketing toolbox, email is one of the most useful. Not only can you create curated, segmented lists, but you can also glean valuable intel through analytics on the back end with open rates and click through rates, helping you define the messages that best resonate with your target customers. - Melea McRae, Crux KC

10. Layer The Content You're Making

You spent a lot of time developing great content, so don't limit it to just one channel. Layer your content so consumers can access it their way and on their time. Put it out on social media, include it in an email campaign and host it on your blog. Whenever possible, include a strong visual element like an infographic to increase both readership and retention. - Esther Bonardi, Yardi Systems

The best way to distribute content to consumers is to do it in an organic way. Think of ways you can get your marketing content seen without shoving it down clients' throats. Usually collaborating with influencers or utilizing social media ads are great ways to do this. Also concentrate on building your own social media presence. - Christian Anderson, Lost Boy Entertainment Company